SEO Writing: How to Write for Google and People
SEO Writing: How to Write for Google and People
SEO writing is the art of creating content that not only pleases Google but also your readers.
It’s a balancing act, really. You want to write something that is keyword rich so that Google will pick it up and rank it high in the search results. But you also don’t want to write something that sounds like a robot wrote it, stuffed full of keywords and nothing else.
What you really want is to find that perfect balance between the two. And that’s where SEO writing comes in.
It's no secret that SEO is an important factor in getting your content seen online. But what exactly is SEO writing? Simply put, it's all about understanding how people search for things online and then creating content that meets their needs.
One of the most important aspects of SEO writing is using the right keywords. This means taking the time to research which keywords are being used most often by your target audience and then incorporating them into your content in a way that feels natural. Another key element of successful SEO writing is making sure your content is easy to read and understand; after all, if someone can't figure out what you're saying, they're not going to stick around for long!
If you're looking to improve your site's ranking on search engines like Google, following these tips should help you get started with crafting effective and well-optimized written content.
It’s not just about cramming in keywords (although that is still important). It’s about providing answers to people’s questions and addressing their needs.
If you can do that, then you’re well on your way to becoming an SEO writing pro!
When it comes to SEO writing, it's important to remember that you're writing for two audiences: people and search engines. Of course, you want your content to be readable and engaging for people. But if it's not optimized for search engines, your content may never be seen by your target audience. That's why you should first develop an understanding of the different types of SEO writing and how to write for both people and search engines. In this post, we'll cover the different types of SEO writing and offer tips on how to write for both people and search engines.
What is SEO Writing?
SEO writing is the process of creating content that is optimized for both people and search engines. When done correctly, SEO writing can help your content rank higher in search engine results pages (SERPs) ultimately leading you to more traffic and conversions. There are two main types of SEO writing: on-page SEO writing and off-page SEO writing. On-page SEO writing refers to the content on your website, including your blog posts, product descriptions, and meta descriptions. Off-page SEO writing refers to the content you create outside of your websites, such as guest blog posts, infographics, and social media posts.
How to Write for People
When you're writing for people, it's important to keep your audience in mind. Write in human language, which is clear and easy to understand. Use short sentences and simple words. And it's imperative to make sure your content is interesting and engaging. To make your content more interesting and engaging, try using storytelling. Share personal anecdotes or case studies that illustrate your point. Use strong headlines that grab attention. And break up your text with images, videos, or infographics.
How to Write Search Engine-Optimized Content
In addition to writing for people, you also need to write for search engines. To do this, you need to use the right keywords throughout your content. But beware of keyword stuffing, which is when you stuff too many keywords into your content to rank higher in SERPs. It will both irritate your readers and get you penalized by Google. Instead, use keywords thoughtfully and sparingly throughout your content. Moreover, apart from using the right keywords, you would also need to optimize your website for other ranking factors, such as mobile-friendliness, site speed, and security. For tips on how to do this, check out our post on how to optimize your website for SEO.
Types of SEO Artifacts
Now that we've covered the basics of SEO writing, let's take a look at the different types of SEO writing:
Blog Posts
Blog posts are the most common type of SEO writing. When writing a blog post, it's important to use keywords throughout the title, headings, and body text. You should also include a call-to-action (CTA) at the end of the post to encourage readers to take meaningful action, such as subscribing to your email list or downloading a white paper.
Check out this link on how to start your own blog.
Meta Descriptions
A meta description is a brief description that appears under a website's URL in SERPs. Meta descriptions should be clear and concise with relevant keywords. Keep in mind that meta descriptions are not a ranking factor for SERPs; rather, they're meant to entice readers to click through to your website the moment they see it.
Product Descriptions
If you have an eCommerce website, then you'll need to write product descriptions for each of the products you sell. When writing product descriptions, it's important to use compelling copy and include relevant keywords. You should also include pricing information and any relevant promotions or discounts. Finally, make sure your product descriptions are unique; don't simply copy and paste the manufacturer's description.
Guest Blog Posts
Guest blog posts are a great way to build links back to your website and improve your off-page SEO. When writing a guest blog post, be sure to include one or two links back to your website (with relevant anchor text). You should also promote the guest blog post on social media and other channels. For tips on how to write a guest blog post, check out our post on guest blogging best practices.
Different Building Blocks of SEO
If you want to get your website to rank higher in search engine results pages, then you need to know about the different aspects of SEO writing. In this article, we'll take a look at the different types of SEO writing and how to do them.
Type One: The Title Tag
The title tag is the most important part of your website's SEO. This is the title that appears in the search engine results pages (SERPs), and it should be written in a way that's both catchy and informative.
To write a good title tag, you need to think about what keywords you want to target.
Keywords are actually the words or phrases that people are searching for in Google, and you want your website to show up when they search for those terms. Once you know what keywords you want to target, you can start writing your title tag.
Your title tag should be no more than 60 characters long, and it should be written in a title case. This means that all of the words in your title should be capitalized except for articles (a, an, the), prepositions (in, on, of), and conjunctions (and, but, or).
Here's an example of a great title tag:
<title>How to Write a Good Title Tag for SEO</title>
Type Two: The Meta Description
The meta description is the short description that appears beneath your title tag in the SERPs. This is your chance to give searchers a more detailed overview of what your article is about.
Your meta description should be no more than 160 characters long, and it should be written in sentence case. This means that only the first word and proper nouns should be capitalized.
Here's an example of a good meta description:
This guide will teach you how to write a good title tag for SEO. You'll learn what keywords to target and how to make your title tag catchy and informative.
Type Three: The Body Content
The body content is the main text of your article, and this is where you'll do most of your keyword targeting. When writing your body content, you should keep your keywords in mind and try to use them as naturally as possible. Don't stuff your keywords in where they don't belong - this will only hurt your SEO.
The body content of your seo article should be well-written and engaging, as this will help keep people on your website longer. Longer page views are a positive signal to Google, and this can help improve your ranking.
Type Four: The Image Alt Text
The image alt text is the text that appears when someone mouses over an image on your website. This text is used by search engines like Google and Bing to understand what the image is about, so it's important to include relevant keywords here.
To write a good image alt text, simply describe the image as accurately as possible while still using keywords where relevant. Avoid keyword stuffing here - just use one or two keywords per image.
Here's an example of good image alt text:
<img src="seo-writing-guide.jpg" alt="SEO writing guide">
Type Five: The Anchor Text
The anchor text is the text that's used when linking to other websites or articles. When linking to other websites, you should always use relevant keywords in your anchor text. This helps search engines understand the context of the linked website, and it can also help improve your ranking.
To write a good anchor text, simply describe the linked website as accurately as possible while still using keywords where relevant. Avoid keyword stuffing here - just use one or two keywords per link.
Here's an example of good anchor text:
Check out this great guide on <a href="https://www.example.com/">SEO writing</a>.
