How to Make a Persona that Won't Make You Look Like a Tool

 You want to create a persona for yourself online, but you don't want to look like a tool. Here are some tips:

1. Don't use your real name. 

This one is pretty obvious. If you're going to create a persona, you don't want to use your real name. This helps to create a separation between you and your business, and can make it easier for customers to connect with the persona. It can also be helpful to choose a name that is memorable or represents the values of your business.

2. Don't use your real photo. 

Again, this one is pretty obvious. If you're going to create a persona, you don't want to use your real photo. Your persona should be someone who embodies the values and characteristics of your ideal customer. They should be relatable and aspirational, someone who your target market can look up to. 

Think about what kind of image you want to project with your brand. Do you want to come across as fun and approachable? Then use an image that reflects that! If you're going for more luxury and sophistication, choose an image accordingly. 

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3. Come up with a clever name for your persona. 

This is where you can get creative. Your persona's name should be something that represents you, but doesn't give away too much information about you. First, it should be something unique that sets you apart from other people in your field. Second, it should be something memorable that people will easily remember when they see it. And finally, it should be something that represents you and what you stand for.

Once you've come up with a clever name for your persona, make sure to use it consistently across all of your online channels. This will help create a strong and recognizable brand for yourself that people will know and trust.

4. Create a back story for your persona. 

This is where you can really have some fun. Your persona's back story should be interesting and engaging, without giving away too much information about you. A great way to create a back story for your persona is to think about what would make them stand out in a crowd. What are their unique qualities? What are their passions?

For example, let's say you're creating a persona for a luxury home goods store. Your persona might be someone who is passionate about interior design and has an eye for detail. They might have grown up in a wealthy family and always had the best of everything. Or, they could be someone who worked their way up from humble beginnings and now enjoys the finer things in life.

Think about what kind of experiences your persona has had that have shaped them into the person they are today. What motivates them? What drives them? Answering these questions will help you create a well-rounded and believable character that your audience can connect with.

5. Be careful what you share. 

This is the most important tip of all. When you're creating a persona, you need to be careful about what you share online. Remember, everything you share can be used against you, so only share what you're comfortable with sharing. For example, if you're selling products or services that are targeted towards a certain demographic, you don't want to share too much information about yourself that would turn off that demographic. Similarly, if you're trying to appeal to a wide range of people, you don't want to narrow yourself down by sharing too much information about your specific interests.

The bottom line is that you need to be careful about what you share when you're creating a persona for your business. Only share what you're comfortable with and keep in mind that everything you share could potentially be used against you.