Podcast - EP #1 - Exploring SaaS Marketing with Fahad Ahmed from SocialChamp.io
Today, we will be exploring the conversation between Hassan Malik from SnapRytr and Fahad Ahmed, the SaaS Community Manager at SocialChamp. Fahad Ahmed is a Community Manager at SocialChamp, a SaaS SM Management Tool that provides a single dashboard to manage complete social media, connect channels, and schedule posts. SocialChamp also provides client management for agencies, shareable calendars, analytics and reporting, including the “engage” feature, reviews & comments, content creation, Canva integration, video integration, photo editing, and bulk upload. Fahad ensures that SocialChamp has an active community group to facilitate users better and also acts as a Social Media Evangelist. When asked about how SaaS marketing is different from the rest, Fahad mentioned that it is solution-oriented, needs to have an understanding of the target audience persona, and needs to have a strong social presence for brand awareness. Automation is an important factor in saving time and sale...